A logistics group that now assesses AI vendors on its own
A family-owned Iberian transport and logistics group of about 3,000 people spent eight months of 2025 on training, AI guidelines and planning where to invest.
At a glance
- Sector
- Transport and logistics, Iberia
- Size
- About 3,000 people, family-owned
- What we did
- Workshops, AI guidelines and a plan for where to invest
- Length
- Eight months, through 2025
- Result
- Guidelines approved by the board, 12 use cases ranked, 3 pilots launched
The problem
The board was under pressure to have an AI strategy, and vendor pitches arrived every week. Nobody inside the group was equipped to judge them. About half a dozen pilots had started in different departments, and none had moved past the first burst of interest.
The first EU AI Act obligations were approaching, and there was no way yet to classify use cases or record human oversight. The leadership team needed a shared vocabulary for AI across the business, a clear position on governance before regulators or large customers asked, and a ranked list of where to invest.
What we did
17 workshops over eight months
The sessions were hands-on, with people from engineering, operations, customer service, finance and HR, and each workshop ended with a shortlist of use cases scored for feasibility and return.
AI guidelines for the whole company
The board approved a document covering tool selection, data handling, readiness for the EU AI Act, the criteria for judging vendors and the uses that are ruled out. It is now part of onboarding for every new employee.
A ranked plan
The plan ranks twelve use cases across operations, customer service and back office, and three of them became live pilots within six months of its delivery.
AI guidelines
Approved by the board
Contents
- 1Tool selection
- 2Data handling
- 3Readiness for the EU AI Act
- 4Criteria for judging vendors
- 5Uses that are ruled out
Part of onboarding for every new employee.
The results
| Figure | What it measures |
|---|---|
| 17 | workshops delivered |
| 150+ | employees trained |
| 12 | use cases ranked by priority |
| 3 | pilots launched within six months |
The group now runs this work on its own. Vendor pitches are judged against published criteria, and each use case is classified under the EU AI Act before it receives budget.
In the client's words
“We came in with no shared vocabulary for AI. We left with guidelines, a prioritised roadmap, and a team that can evaluate vendors on its own.”
Delivered as Arqmetrica, the name we worked under before Ontia Labs.
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